Throughout my education in Digital Marketing, I have worked on projects to show my understanding of the concepts and applications. I wanted to showcase some of the work I’ve done so far.
Wick eCommerce Shop:
Wick was a fictitious small candle shop I created to understand how to form and make an eCommerce shop embedded in my website. This helped me gain a better understanding of different eCommerce applications and how to navigate them. The eCommerce plugin I utilized for my shop was WooCommerce. Here is the link you can follow to check it out: https://alexismulholland.com/shop/
Buhi Marketing Simulation:
Through an education program called Stukent, there are simulations that gives its’ users a feel for what doing work in a certain career field would feel like. The simulation I completed was for Integrated Marketing Campaigns. This experience created a real-life scenario that broke down how to create a campaign, how to target various audiences, budget allocation, and staying on track with company revenue goals. I wrote a report on my work through this simulation that portrayed two years. You can view that here: Year+2+Report.pdf